How to Choose the Right Video Conferencing System

There are various types of video conferencing systems like on-premise, Cloud, and Hybrid solutions. Organizations have to choose the best video conference system to suit their needs. There are certain factors that need to be kept in mind while making the choice to reap the maximum benefits. Though traditionally on-premise solutions were used extensively, of late there is tremendous demand for cloud-based solutions in various sectors, according to All Top Startups. The low upfront costs, reduced infrastructure requirements, and easy maintenance are making companies prefer cloud over other types of video conferencing systems.

Companies have to decide based on their needs and not be biased over a single option. The company has to compare all the options and make an informed decision to choose a set up that is beneficial in the long term. The cloud option has been growing due to certain advantages; read on to find out more about it below.

Benefits of Cloud Video Conference Call

With the advent of powerful services like Blue Jeans, video conference call for IT sectors and other industries has become an integral part of many organizations. Due to the significant increase of smartphones and the need to connect mobile devices to company’s video conferencing systems from anywhere, companies are facing increasing challenges. The advancement in technologies is making infrastructure redundant quickly, and businesses are finding it tough to scale as the business grows, to meet the demand for work from the home community that is growing by the day.

Since cloud offers better solutions to the challenges faced by modern-day companies, many organizations are moving to the cloud. Here are some major reasons for the switch:


Traditional video conferencing solutions are having difficulty communicating with other solutions. As there are vast varieties of solutions available in the market, interoperability is one of the major issues. The difference in manufacturer, the age of the device, different protocols adopted like SIP & H.323 and differences in network architecture the connectivity has become a significant problem. Cloud solutions provide interoperability between different protocols and devices without any hassle allowing everyone to communicate effortlessly. Interoperability is one of the main reasons why the cloud is preferred over other systems.

Connectivity Outside the Organization

Traditionally video conferencing was in-house. It was utilized in the organization, setup on internal networks behind the firewalls. External connectivity was allowed only for trusted IP. As the guests or people working from home may be behind their firewalls, the connectivity used to be difficult as they could not readily open ports. But, with the cloud, this problem is solved since everyone meets in a centralized public cloud VMR. As the cloud is managed by professionals with the highest level of security, companies need not worry about safety aspects and concentrate on their work.


Companies can scale as and when required depending on the demand. They don’t have to buy any infrastructure to add extra ports or worry about idle infrastructure due to overdesign of ports. Cloud service provider will give ports on demand giving the companies a complete solution and flexibility to scale with the least cost. The increase in mobile devices has made things more complicated since demand dynamically changes. With the cloud, companies can both increase and decrease as and when the need arises.

Infrastructure Costs

Companies need not incur huge infrastructure costs. They can utilize the capital to develop in their core area. They don’t have to keep upgrading the infrastructure and incur maintenance costs by choosing the cloud option. Cloud option distributes the costs with no upfront costs. Companies can just get the service for monthly payments. The OpEx model is beneficial over CapEx model since companies can be smarter with the spending. They can easily calculate ROI of a cloud service within months and not be worried about any hidden costs.

Skilled Staff for Maintaining

Choosing cloud option allows the company not to worry about employing specialized staff incurring huge costs to maintain video conferencing equipment. In the cloud, service provider takes care of all the maintenance allowing you to focus on your business.


Since the video conferencing requires huge bandwidth, companies LAN networks can get congested leading to slower networks. It decreases the performance of the entire network. Unless company upgrades entire network to support higher bandwidth, the company will not be able to have good performance. The upgrade of the network to support greater bandwidth needs massive investments.

Cloud option avoids the need to upgrade the network since cloud-based service allows bandwidth intensive video to be moved outside the organization’s network. Maintaining the cloud network is the responsibility of the service provider, and since cloud has multiple points of presence, the speed and latency will be provided without any compromise.

The choice of video conferencing solution becomes easy when you are clear about the benefits of the cloud video conferencing systems. CXO Today estimates cloud-based video conference market is expected to touch $2.9 billion by 2020 which highlight its huge demand. Companies should do a cost-benefit analysis and make an informed decision so that they can reap the benefits for the long term.

If you’re tired of business mumbo jumbo, here are a few motivational business quotes.